MobOpt.com Mobile Blog

Happy Holidays

Posted by: Admin
Published on: December 19, 2011
Permalink: http://mobopt.com/article/happy-holidays

holidays 2011

Happy holidays to all, and hope you and your families have a safe, sober, successful new year.

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Thanks Steve...

Posted by: Admin
Published on: October 06, 2011
Permalink: http://mobopt.com/article/thanks-steve

Steve Jobs

Thanks for your inspiration. It's your vision of the smartphone that helped mobopt.com exist today.

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What are Smartphone Users Looking for?

Posted by: Admin
Published on: July 09, 2011
Permalink: http://mobopt.com/article/what-are-smartphone-users-looking-for

Google Mobile Insights

A recent poll taken by Google/IPSOS wanted to find out how do smartphone owners really use their phones and what for. Over 5,000 US adults aged between 18 - 64 were interviewed for the findings. The research was conduced Q4 2010.

Some of the questions they were asked:

How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What types of info are consumers searching for on mobile?
What role do smartphones play in decision making for products & services?
How do consumers respond to mobile ads?

Here's what they found:

89% use phone through out the day.
93% of the time it's used at home while 89% on the go. 73% in a restaurant, 72% at work, and 54% at a coffee shop.
81% use to browse the net, 68% use an app., 48% watch videos.
Almost three quarters of those surveyed use it while listening to music (44%), watch TV (33%), reading (22%), and play video games (27%).

Smartphone Users are Multi-taskers

They are using their phone while they are waiting (59%), eating (48%), entertaining (40%), driving (20%), taking a shower (8%).
89% use to check email and socialize, 82% read the news and research, 75% use it to find a place, 65% keep entertained, 45% use to manage finances and make dinner or travel arrangements.

Give up my high heels? Why not.

43% will give up beer, 36% would give up chocolate, 34% would give up Superbowl tickets, 26% would give up high heels and 20% would give up cable TV.

Websites

Search sites are the most visited from a mobile device at 77% while coupon sites are about 18% retail sites make up 46%. Social sites are second at 65%.

What are they Looking for?

When searching, smartphone users are primarily looking for news (57%) while 51% are looking for a restaurant. 31 percent are looking for travel and 47 percent are shopping.

Quick Loading Sites Need Only Apply

89% are trying to find something now such as book a restaurant reservation, travel arrangements, research related information for a purchase. The chances of them acting from the phone are much greater than making the decision from a desktop and 9 out of 10 have done so. More than half will take action because of this.

Local

95% are looking locally as a result 77% contacted the business and 44% made the purchase. All this happened within the day.

74% Of smartphone shoppers made a purchase as a result of using smartphone.
70% will perform a search while in store. 48% made use of a coupon.
67% researched on a smartphone then bought in store.
Only 9% visited the store then made a purchase on a smartphone (something tells me this number is going to jump).
27% purchased trough a mobile website while 22% purchased from an app.
In the past year smartphone shoppers spent about $300.

Researchers

Smartphone users are constantly looking stuff up. 61 percent made a search by word-of-mouth, 44% saw in store, and 68% through an ad.

82% notice mobile ads. while display ads being the most popular. 49% look for more info., 27% contacted the advertiser, 33% visited the retailer, 49% made a purchase.

To see more and find out implications of the study, you can download the file here.

Watch a quick video here:

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iOS5 and the iPhone

Posted by: Admin
Published on: July 03, 2011
Permalink: http://mobopt.com/article/ios5-and-the-iphone

Apple's latest update for all devices, iOS5 is bound to rattle the industry once again leaving competitors in the dust and scratching their heads. The major push for this update is independence for mobile devices such as the iPhone, iPad 2, and iPod Touch; as well as keeping everything in sync with their iCloud platform. In total over 200 new features are being introduced. We thought we would mention some mobile related aspects.

Message Center

Unified notification system via Message Center. Finally a smart way to receive group messages. When a message is received, it will be displayed at the top of the screen rather than an annoying popup and interrupts you playing Angry Birds. By dragging down on the message at the top you will be able to view all your SMSs, emails, calendar events, along with a stock and weather ticker.

The lock screen will be more intuitive as well allowing you to see all notifications from lock screen and jump right into the app.

Reminders

The reminders app is more intuitive with a checklist and syncs with the iCal and Outlook. It is also location based so when you arrive or leave your destination a reminder can be sent.

Apple's faith in Twitter has been reinforced with tight integration of this service into the OS allowing it to interact with any application. You can even include your location.

Safari

Reader will allow an uncluttered view of a webpage from Safari with the click of a button. When viewing a webpage in Safari, just click on the Reader button and it will just display the content of that article you are reading removing ads and non related content. I'm not sure some site's will like this as they require ads to keep their site's running. You can bookmark an article for later and sync with iCloud so that you can view from your desktop/laptop and iPad. Safari will now have tabbed browsing.

Camera

The camera is finally accessible right from the lock screen for quick access and the volume button will be used to take pics acting as the shutter button on cameras (thank god). Integrated photo editing with red eye reduction and cropping.

Keyboard can now be split for easier typing for the most of us.

With Airplay, Apple is diving in full force to make sure you can share movies, music and photos in any room in the house. With the iPad 2 you can now mirror exactly what you see from your iPad 2 to your big screen TV, including landscape view.

iMessenger

Apple's answer to Blackberry's BBM, iMessenger allows a messaging service amongst iOS users. All messages are synced with your iOS devices so you can leave home and continue your message at the office. Supports both 3G and WiFi.

PC Free: Setup your iPad, iPhone, iPod Touch without the need of a desktop. Software updates are over the air. You can now sync all your itunes files via WiFi, no need to plug in to your desktop anymore.

Watch the video here:

Some interesting points from the keynote:

iOS has 44% of the mobile market share making it the #1 OS.
25 million iPads sold in the first 14 months.
Safari mobile has over 90% market share due to the fact that the browser engine they developed is also being used by Google Chrome mobile.
Over 15 billion songs sold in iTunes music store making it the #1 music retailer in the world.
In less than 1 year since the launch of the iBookstore, all major publishers have signed on and over 130 million books have been sold.
There are close to half a million apps in App Store and 90,000 of these are specifically designed to take advantage of the iPad. 14 billion downloads in less than 3 years. $2.5 billion has been paid out by Apple to app developers.

Check out the whole keynote here.

Images: Apple.com

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The State of Mobile Advertising

Posted by: Admin
Published on: June 14, 2011
Permalink: http://mobopt.com/article/the-state-of-mobile-advertising

Mobile Commerce Daily has released their Classic Guide, State of Mobile Advertising 2011 and of course everything is pointing to mobile. The report covers every aspect of mobile advertising including where it’s at, where it’s headed, various vehicles, measurements, buying and external factors. There are also in-depth case studies.

Below are some points directly from their report. One key point is that 50 percent of mobile searches are local based and users will want to find that product, service, restaurant, or business right now. Another key factor is mobile content has already outpaced desktop content.

Click here to download the full report for free (It has a cover price of $495).

As of December 2010, 302.9 million Americans reported that they own a mobile device, making the U.S. wireless penetration 96 percent, according to CTIA – The Wireless Association.

26.6 percent of U.S. households are mobile-only,63.2 million own a smartphone, according to comScore.

About 35 percent of smartphone users access the mobile Internet from their device

U.S. mobile advertising spend was estimated at $743.1 million in 2010, according to eMarketer. This number is expected to reach $2.5 billion by 2014

Messaging – SMS or MMS – will make up 24 percent of total U.S. ad spend in 2014, down from 44 percent in 2010, according to eMarketer

There will be over 7 trillion SMS messages sent in the US alone.

Display mobile advertising spend – rich media and static banners that run in mobile apps and on the mobile Web – will reach $334.5 million in total ad spend by the end of 2011, up from $202.5 million in 2010 and $91.4 million in 2009,

iOS and Android devices are seeing the best results when it comes to mobile advertising response rates

When it comes to mobile Internet display ads, Google is tied at first place with Apple, with 19 percent market share

ads delivered via mobile apps in the U.S. will explode from $305 million in 2010 to $685 million in 2011 and more than $8 billion by 2015, with $1.2 billion of that coming from local advertisers.

iPad interstitials performing above average.

Mobile search advertising spend will reach $295.1 million in 2011, up from $185 million in 2010 and $83.2 million in 2009. EMarketer expects mobile advertising spend to increase to $201.3 million in 2014. Google is currently in the lead…

50 percent of search queries on mobile have a local intent, with users searching for restaurants, movies

When people are on their desktop, they are in research mode. But when they are on their mobile device, they just want to ask one thing and get an answer.

Over the past two years, Google’s mobile search traffic has grown fivefold.

Mobile video advertising spend– whether it be pre- or post-roll, in-stream or in-ad unit executions – will reach $50.8 million in 2011, up from $28.3 million in 2010 and $12.6 million in 2009. By 2014, spend on mobile video advertising is expected to reach $201.3 million

Mobile video has higher viewer retention than online video,

The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period

150,000 mobile-ready Web sites, while the 2010 study showed approximately 3.01 million sites, representing an incredible two-year growth of more than 2,000 percent.
And that growth level significantly outpaces early desktop growth.

between 1996 and 1998, the size of the desktop Web grew from 150,000 sites to 1 million sites, a growth rate of 1,333 percent, compared to the mobile Web’s 2,000 percent growth in the equivalent time-frame.

the mobile phone is a personal device. It enables in-your-face advertising. The ads are more personal than on the PC.

IDC expects there will be more mobile Internet traffic than the desktop, meaning mobile display and mobile search will outgrow their PC Internet counterparts.

Consumers are actually becoming comfortable viewing mobile ads on their devices, 25 percent said that they were getting used to seeing mobile ads.

iAd interactivity ushered in a new age of mobile advertising opportunities. The platform gave content creators designing browser-based ads an additional opportunity in the mobile ad space, allowing them to create animated, interactive ads.

InsightExpress found that mobile advertising is four-to-five times more effective than online advertising

A third of mobile owners own a smartphone

ages 25-34, about 50 percent of them have smartphones

82 percent of consumers have used their mobile phones in a store, 55 percent in a doctor’s office or hospital, 17 percent during a movie at the theater, 14 percent while flying on a plane and 7 percent during church service. Around 17 percent of mobile users have shown a clerk in a store a picture of a product on their mobile phone, saying in effect, “I want this please,”

Forty-five percent of users check their mobile devices first thing in the morning

Google found that only about 21 percent of its largest advertisers have a mobile-optimized Web presence

one in three mobile searches have local intent.

mobile will be the No. 1 Internet access device by 2013.

8 percent of total ecommerce sales will come from mobile by 2014.

nearly one-third of all mobile users already actively engage with Web content on their mobile phones, and 53 percent of smartphone users routinely engage in mobile Web browsing activities.

iPhone users are more likely to respond to a mobile Web ad than owners of other smartphones.

Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce.

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Fact

The US is the largest consumer of mobile internet in the world, India is the second.